An ezine is a newsletter in effect. It is an in house magazine of the website owner. Primarily, it is used to announce new products, express opinion or simply keep your subscribers up to date. Some ezines have large subscriptions, sometimes up to 10,000 subscribers. It is the numbers that give ezine their power as marketing tools.The owner of the ezine can subtly make suggestions that point back to his own website. Since the subscribers have already agreed to receive the magazine, you have the added advantage of reaching receptive customers. A receptive customer is one that is likely to accept your message.
You should not cram your ezine with lots of ads. Just stick to the purpose for which you created it and leave the link ads at the bottom. Let the reader get the value of the ezine first by reading your article and then later you show him the ad.
If you have a subscriber base of say 10,000 you have the unique advantage of appealing to them in terms of product recommendation or referrals. There is no better way to sell what you have through email than through ezine publishing.
Ron Davies
Technorati Tags: ezine, marketing tools
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