Entries Tagged 'SEO Basics' ↓
March 22nd, 2008 — SEO Basics, Tip of the Day
HOW TO CREATE AN EFFECTIVE RESOURCE BOXWhat is a resource box? It is the small piece of information you leave at the end of your article so that reader can follow up to the link you put there. The resource box is an attribute that article directories offer writers to enable them derive some benefit from their ads been published. Many article sites do not allow links in the body of the article so the resource box is where you can place your website link.
The resource is a potential marketing tool. Lets see how this becomes so.
If you put any link in there, readers of your article will click through the link to visit your website. After anyone reads a good article, they will like to have more and the best pace is your own website. So you get instant visits from readers.
Additionally you get the benefit of back links, one of the factors Google uses to judge the importance of sites. The article directory itself is a backlink and as many people read and publish your article, they give you backlinks too.
To create an efficient resource box, limit yourself to a few words. Don’t put more than two sentences though the best resource boxes have only one sentence. Ensure that the link works as this is the feature you need most in the resource box.
Ron Davies
COO
www.ProfitMart.com
Technorati Tags: back links, resource box
March 5th, 2008 — Google, ProfitMart Training, SEO Basics, Web Traffic
Natural search engine results refer to the sites that appear in Google or some other search engine after you make a search. The results are usually listed in batches of ten or some other number. It is beneficial and advantageous to have your website appear number one because then you have searchers clicking on your link first. The first 10 positions in every search engine result is a much sought after position because few web users would like to go beyond the first page of a search engine result.It is beneficial to be on the first page of a search engine result because search engines are the biggest source of free traffic you can get. You don’t pay anything for that.
If you feature constantly on search engine pages and you have corresponding well structured pages to match, Google will reward you further. It will display some sub-pages that you have sometimes as many as 5 on the first page of the results. You get the added advantage of exposing your entire site to the world whilst others still manage with single entry.
To get the most of natural search engine results, you have to ensure you have the right keyword density, updated content, well structured html pages, a sitemap and lots of quality inwards links. See -easy back links video
Ron Davies
Technorati Tags: Natural search engine results, Google, search engine result, free traffic, Ron Davies
January 22nd, 2008 — ProfitMart Training, SEO Basics
How Do Search Engines Work - Web Crawlers
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search. There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites.
When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
January 5th, 2008 — SEO Basics
Welcome!
You have come to learn a little something about SEO, the jagged little pill of web marketing. Well, I am here to tell you that it need not be painful, and in fact taking basic seo measures can make for a rewarding and interesting return on your time investment. Much better than PPC, and obviously much less expensive.
Let’s go back to the nearly infallible 80/20 rule. 20% of the web marketers out there are taking home 80% of the revenue. It may even be more like 90/10 imho.
Not to worry, this rule can also work for you. It can do this because 80 to 90% of the sites out there that you are competing with know little or nothing about seo, and you are about to take the crash course here, and take over your little corner of the web in the next few weeks right? Why not? Others before you did. Who heard of Google just a few years ago :>)
What I intend to present in this category on the blog is a simple multi-part series to teach the basics of seo. Just properly applying the basics should get you in the top 10% of sites like yours, and potentially a top page position on Google, and Google is ALL that matters when it comes to organic traffic because so many others engines get their data from Google.
Here is a simplified (tongue in cheek) diagram of how search engines share the data:
So, for the purposes of our discussion, we will talk only about Google. Oh, and forget about automated software. Other than IBP ( we will look at this professional optimization software later) there simply isn’t anything out there that works as well as a real live person doing the work. Contrary to popularly held convention, there is NO POINT submitting thousands of sites to hundreds of search engines. It is a gargantuan waste of time and may even get you dumped to Google’s “sandbox”, the place where unfortunate and bad little sites go to dwell until such time as Google decides to give them a second chance.
OK. So let’s start at the beginning. There are only 2 types of SEO;
- ON site seo - the very code and design of the site itself. Text, images, meta tags, outbound links. Anything under the direct control of the site webmaster; and
- OFF site seo - everything that is NOT on the site - inbound links from other sites, forum signatures, and the like - how Google is looking at you, and how important your site is seen as it applies to your chosen keyword(s).
The next installment of this series will deal with ON site seo, so have a pencil ready, you will be going to work ;>)
Ron
