February 24th, 2008 — Syndicated \
Well while everyone is raving about the new LinkShare Publisher Dashboard I decided to take a look around the rest of the site to see what had changed. Heading straight to the international section and then over to jobs, and low and behold what do we see jobs for LinkShare China in Shanghai. So it would appear the rumours were true and LinkShare is finally heading into China!
Not much else available that I can find on the China launch, the last time it seems to have been mentioned was back in early 2006 in an article in Revenue. Well it will be interested to see whether they launch with a focus on eCommerce or lead generation and what they have learnt from the the success and failures of the early network entries into the China market
Technorati Tags: LinkShare Publisher Dashboard
December 3rd, 2007 — Syndicated \
I’ve seen a lot of chatter around about, how will merchants use systems like Facebook for affiliate marketing, or even how will affiliates use it, lots of chatter, little action, until Scott sent me an application he has developed to look at, bingo!
Scott (aka Mallicious) has created a really cool, coupon sharing, snipping and commenting application for Facebook, that allows any user to plug in the coupon system to my profile, share it, share individual coupons, snip coupons for later use and comment them
We are the first social shopping engine to combine coupons, deals and price comparison to help consumers discover deals through their social graph.
Users can quickly and easily create their own deal feed that is automatically combined as “Social Deals” for each of their friends. Consumers can now get gift ideas, discounts and coupons from their personal social circle.
The main coupon system page shows lots of data for the individual coupons too, snipped how many times and community comments. Might be I’ve overlooked, or not been invited to use other Facebook applications that open the way to merchants to get involved, but this is the first affiliate marketing application on Facebook that I have seen that adds value and looks like it can succeed in leveraging a social network.
November 29th, 2007 — Syndicated \
Okay I overslept and missed the first session, but certainly enjoyed the next few sessions which dealt with issues such as payment solutions in China, the China Lottery and online gaming in Greater China. The most topical for me being the presentation on payments, presented by Chen Yu from Yee Pay. A surprising fact that was raised was credit card penetration, which is a maximum of around 5 million cards, of which maybe 2 million are active, on the other hand Bank Debit cards have a penetration of 20 Billion (with a B) . The great distrust between buyers and sellers for online products is still very strong, but gradually being broken down by firms like YeePay, Alipay and 99Bill which are showing consumers that there are trustworthy payment solutions. As well as in areas where the purchase is for online services such as MMORPGs, electronic deliverables and the like.
The final event of the day an the show was the Beer Panel which featured 6 of us from a wide range of backgrounds and industries fielding questions on a wide range of topics, from fraud in Asia to what areas are affiliates in Asia doing well in, to affiliate training and what are the emerging markets in Asia, and in what commerce areas.
All in all it was a great event. A great job by Mark Lesnick and his team to put this first Macau affiliate event together and I certainly look forwards to the next one!
November 28th, 2007 — Syndicated \
Well my first surprise of the day was how many people are here, I guess I’d been expecting 50 or so, but there around 150 to 200 folks here from as far afield as the USA, Australia, Cyprus, Israel and all over Asia. A very solid turn out for the first event. A lot of the attendees and most of the exhibitors and gaming firms, but a lot of presentations are retail and general affiliate focused. An interesting mix for sure.
Certainly for me it was very educational to hear some of the China based presentations, especially from key note speaker, Shimizu Yoichi from Adways, getting an insight into what markets are working on in the region and what are not as well as how advertisers are using affiliate networks with the very slow change from CPM/CPC based ad runs towards CPL and CPA. Also regarding the restrictions in online gaming on the region that prevent the major gaming firms from moving very quickly into the market.
Mobile marketing has a very big roll in for networks and publishers , especially in Japan, apparently around 20% of all network Adway marketing is through mobile devices.
My 101 Session was not hugely packed, the majority of affiliates here being experienced folks who are already successful enough to fly from all corners of the world to join the event. I did have one heckler in the back row, who we almost had to throw out, I managed to fail to recognize David Wolf from Syntryx 
, much to his amusement. Luckily I recognized everyone else that I have had chance to meet or talk with before.
Probably the best session of the day though (for me anyway) was the presentation by Monte Cahn of Moniker.com , it was an eye opening lesson in “domain real estate” and the reality that investing in a good domain is likely to bring in faster and better return than just about any other investment a person can make in any business. Looks like the new car is going to have to wait!
I finally found the river / canal that the hotel promotes as having “in” the hotel, much to my surprise and wonder, it is on the 3rd floor. You can take a gondola ride through the Venetian style shopping arcade of some 100+ shops. Pretty impressive!
November 27th, 2007 — Syndicated \
Well it’s a nice easy 2 and half hour flight from Bangkok to Macau and this is also my first visit to Macau. And so far I’m well impressed. Landing early, it was a 30 to 40 metre walk from the planes steps to the customs counter, cleared in 10 minutes, and out to the shuttle bus in 5 more. The bus left 10 minutes later and the hotel is so close to the airport I could probably have walked there in that time. The hotel (The Venetian) is huge. It’s not big, or large..it is huge..and busy..it took longer to queue to check in that it did to land clear customs and get to the hotel.
Then I got lost trying to find my room, the instructions were simple enough, go straight turn right before the casino floor and take the lift to the 10th floor. I must have taken an early right and did a tour of the out wings before finding the right lift. Discovered ABBA are playing here next week in the process though!
The rooms, are all suites and are lavish, you could put a family of 10 in one room and have room to spare for sports. Wireless Internet in all rooms, TVs, Giant Bed, bathroom (bigger than some rooms I’ve stayed in) the living room and bed room are split by a mezzanine floor style layout. The floor plan is on the left.
I think I’d need an extra day to just explore the hotel.
Anyway the event starts tomorrow, so I have this evening to track down a few fellow attendees and see who has lost their marketing budget playing games of Casino War, Baccarat, Fan Tan, Caribbean Stud, Sic Bo and Yee Hah Hai… games I’m sure everyone knows all too well, okay they have Black Jack, Roulette (US Style Tables), Three Card Poker (Called Bragg in the UK) as well as the slot machines.
Right enough for day zero, more tomorrow once the event starts!
