Whether you use traffic exchanges, email advertising, newsletters, autoresponders or blog, writing good quality ads to get your affiliate traffic to visit the vendor site is paramount.
It is second only to writing effective SUBJECT lines, particularly when it comes to email and newsletters. This is because if the subject is not provocative enough to get someone to click on the email to open it, your hard work goes to the delete bin before ever getting read.
Since subject lines are short, it is even more important to get a call to action to your reader to get them to open your email to read further, or to continue reading your web page.
To get people to do anything at all, we must appeal to their emotions, intellect, or sense of empathy. This has just been made much simpler than it sounds by the good folks at Advanced marketing Institute, who along with some courseware offer a number of excellent free tutorials and tools on basic and advanced copywriting.
One of my favorite tools there is the Headline Analyses tool located at http://www.aminstitute.com/headline
This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score.
Again, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline. In addition to the EMV score, You will find out which emotion inside your customer’s your headline most impacts.
Try to think of the best headline you can. or even a great one you have seen in your own inbox and paste it into the tester. Rick and I have had a lot of fun with this tool, and believe it ir not we have achieved scores of almost 70% : )
Ron
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